Build7 Central Otago - Email Sequence
This follow-up email sequence was written to engage new website guests that completed an expression of interest form. I utilised a low-pressure and relatable approach to convey Matt & Jolanda’s personality, and highlighted informative blogs that I had already prepared as a means of adding value to the reader.
Initial Email: Sent when someone expresses interest in a consultation.
Hey there,
Matt and Jolanda here from Build7 Central Otago, dropping in to say a big thanks for expressing interest in a chat about what Build7 can do for you.
As part of the team here at Build7, we guide people through the process of getting their dream home build underway; we're excited to hear about what stage you're at and get to know you a bit better.
Please reply to this email or give us a call to set up a time that works best for you!
Warm Regards,
Matt and Jolanda Williams
P.S.
In the meantime, here's a primer we've prepared for you to help you wrap your head around what it's like to build a house right now; we hope it helps!
First Follow Up Email: Send within 48 hours of the first email.
Hey again,
Matt here from Build7 Central Otago; I hope you're doing well.
If you're still keen to meet up with Jolanda and me about your new home journey or any questions you may have, let's set that up soon! We'd love to lend a helping hand.
Here's a summary of what we can do for you:
We work with you to answer any questions you may have about building a new home; our team has decades of experience between us.
We connect you to the right people to help you land the best section at the best price with the best loan rates possible.
We provide you with detailed floor-plans of your custom dream home, complete with 3D renders, elevations and a simulated fly-over at no charge; yup, you read that right. Not a penny.
We include you with transparent pricing and access to the same tools we use to manage each project.
We protect you with fixed pricing contracts and no markups on variations throughout the build process.
We support you all the way through, charging only a 10% deposit at the contract stage to help get the ball rolling.
We respect you; we're homeowners too, and we treat our clients like family.
We've written a short article on what our Build7 experience was like: you can read that here.
Jolanda and I look forward to chatting with you.
Warm Regards,
Matt Williams
Second Follow Up Email: Send within 48 hours of the second email.
Hi!
Jolanda here from Build7 Central Otago; how are you going?
Matt and I haven't yet heard from you to set up your complimentary consultation; we're still keen if you are? Let us know if you'd like your questions answered or need some help; we're always an email or a call away.
If you've spent any time on our website, you can tell we LOVE design; personally, it's my favourite part of the process. We've written an article about what Build7 guarantees in every build, in case you'd like to learn more!
Chat soon,
Jolanda Williams
Final Follow Up Email: Send when the lead appears to have gone cold.
Hey there,
Matt and Jolanda here one more time!
Our offer of a free consultation stills stands if you're keen to make a move on your dream of a new home. If now's not the right time, no worries; we'll be here when you are ready to go. In the meantime, we wish you all the best: as always, we're just an email or a call away.
Warm Regards,
Matt and Jolanda Williams
